MY CASE OF COPY FEVER COMES IN MANY FORMS.
Subject Line: Herd Prepare For Liftoff This Weekend ✈️
Subject Line: Pointer Has a Gift For You 🎁
Wisconsin Flyers Night was fast approaching and I wanted to capitalize off this theme night and tie in basketball jargon with the subject line. I also incorporated this same sentiment within the body copy, which aligned well with the Milwaukee Bucks' "Let It Fly" mantra.
We ended up having a sellout on this night, one of the few sellouts during the 2019-20 season.
In conjunction with the Milwaukee Bucks digital team, we developed a free ticket offer masked as BOGO thanks to the team's mascot Pointer. The goal was to drive tickets to a weekday game that needed help with attendance.
We ended up selling 22 tickets for this flash-sale deal and used this offer as a framework for future BOGO ticket promotions.
Subject Line: Oh Snap, It's Almost '90s Night 😎
The goal of this email was to one, provide a nostalgic spin as we promoted '90s Night and the retro giveaway to drive fans to buy tickets and two, drive people back to our social channels to view '90s-related content as they prepared for a fun retro theme night.
This night ended up being one of the higher attended jersey theme nights during the 2019-20 season.
social
