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OKC THUNDER SOCIAL
As the Director of Social Media, I lead the Oklahoma City Thunder's social media presence, strategy and analytics across seven core channels. My role includes overseeing photography and video production, copywriting and developing innovative content storytelling for the team and partners. With a focus on creative distribution, I help connect with our audience of over 20 million followers, including fans of the Oklahoma City Thunder and Blue, Rumble the Bison, Thunder Fellows, Thunder Cares, and Thunder Shop. My goal is to enhance brand engagement and foster a vibrant online community.Lead growth of social channels - key follower growth on @okcthunder includes 32%, TikTok, 51% LinkedIn, 51% YouTube, and 13% increase on Instagram since September 2022, launched Threads account for @okcthunder, generating 567k followers since July 2023.
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 Photography A major part of content production for social team is to capture compelling visuals at community events, game nights activations, team moments and a lot more. Check out my photo gallery to view visuals captured on behalf of the Thunder. |  YouTube: By The Numbers In collaboration with Broadcast Production team, earned the Thunder a YouTube Silver award, surpassing 100,000 total subscribers. Revamped Thunder’s localized organic storytelling distribution efforts via paid social, reaching for The Path. Increased subscribers by 51% from 97,000 to 147,000 through optimizing channel with more basketball content, adjusting SEO, creating more posts and YouTube Shorts for driving traffic to chan which previously had not been utilized. |
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 NBA All-Star Campaign: Social Activation Worked with Brand Expressions Team on all social media activation on NBA All-Star, coinciding with Shai Gilgeous-Alexander earning his first NBA All-Star appearance and him earning NBA All-Star Starter status in 2024. This example utilized a key defensive statistic to tie into core messaging into a visually appealing Shai graphic, leading the design layout and strategy of messaging with our basketball communications team. |  Team over individual lies at the core of our organization and basketball message. As such, it's my role to lead my team to think creatively outside of the box on how to best communicate this team-first philosophy in an engaging way on social media through visuals and video work. |
 Money Talks: Fresh Ideas to Digital Partnership Activation In my role as Director of Social Media, I work closely with our partnerships to activate existing and new social campaigns, activating over 25+ partners. One example is SociosUSA was looking to brand a consistent content piece focused on fan loyalty on City Nights game days at home. I pitched utilizing our fan autographs moments with players across our social channels and this recommendation became reality for our City Nights gamedays. |  Showcasing the Loud & Loyal: Thunder Fans Through our social channels, we engage our core audience on social with fan-first content, use sponsor content to amplify our fans and showcase the best fans in the NBA, Loud City. |
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