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My blog posts are centered around sports, entertainment, marketing and advertising. Feel free to comment, ask questions and let me know what you think!
Social Spaces in Stadiums Are a Game Changer
The days of going to a sporting event and mainly focusing on the game itself are over. Minor League Baseball and other minor league...
Subscribe to This: How Consumers Pay For Sports Is Quickly Changing
Subscriptions make the world go round. This isn't news to anyone who watches their favorite show on Netflix, Amazon or Hulu....
How Sport Properties Can Combat the Change in Traditional Advertising
To many, commercials are annoying. With the rise of Netflix, Hulu and other streaming-providers, consumers' tolerance for commercials has...
Money Talks: Sports and Entertainment Entities Continue to Bank on Financial Companies to Engage Fan
The sports and entertainment business each generate billions of dollars in revenue from items including merchandise, ticket sales,...
YouTube & Sports is a Must Watch Development
YouTube has always been a power player in the sports space. With the ability to capture, edit and showcase highlights, it's been a...
Press Play: How eSports Can Help Position the NFL's Brand Globally
NFL football is back. New tackling rules, player safety talks and a bevy of hot topic issues are up for debate on TV, talk radio and...
Let's Talk: Travis Scott Effectively Uses Influence to Master Social Marketing
Travis owns social media marketing. Here's are a few reasons why he is so successful.
Sports Branding Done Right
After reading "Atlanta ready to take its place as soccer city," it was clear that involving fans in the team name launch, kit launch and...
Why Kohler Should Be the Naming Rights Sponsor for Bucks Arena
The NBA's Milwaukee Bucks still don't have a naming rights sponsor for their new arena. It's getting late in the game especially...
Sports Marketing: Current and Future Outlook
I believe price has the most influence on the other elements of marketing. With price, you are positioning your product in a certain way...
Sports & Entertainment Biz Blog: Blog
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